What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.
MadeinLocal.com (MiL) represents a platform for social networking that allows its users to experience the Real World by connecting with friends in the local community via 2 interlinked mediums: the website and iPhone App. MiL bases itself on 2 core pillars: an Interactive Social Network and a Local Social Directory
· The Interactive Social Network encompasses the features of `I’m Here’, ‘Say It’ and ‘Save the Date’, all new and fun interactive ways of sharing, on-the-spot, your location, current experiences and opinions on the local scene with your friends. It also provides the unique opportunity to plan social activities both in the moment and at a later date thereby encouraging social interaction at all times.
· The Local Social Directory provides a personalized listing of all bars, restaurants, clubs and places of interest as ranked by the consumer’s social network as well as a consistently changing listing of all the cool upcoming events the city has to offer.
MiL is an obvious choice for creative advertising through constant direct contact and communication with current and potential consumers, through sponsored priority ranking, information linkage or on-the- spot consumer GPS orientation.
