One of Lift Conference’s special treats is the Lift Experience, a series of projects and installations from artist and designers all over the world. Discover each installation on this blog, and check out the Lift experience page for more information!

"The World of the Mountains" by Camille Scherrer is not like any other book. Through the combination of text, print and animation, the imagery attains another level of comprehension. Camille Scherrer's successful diploma received the Pierre Berge Prize of the Best European Diploma during the TALENT Exposition in Eindhoven.

Please read this review by Alain Bellet, which perfectly describes her diploma project.

Alain Bellet, Head of Media & Interaction Design Unit ECAL / University of art and design Lausanne

In these books the reader discovers an additional layer, made of animation, which interferes with the printed images of the book. A lot of AR work deals with what we can call the “wow effect” - impressive 3D models coming out of the book, which can be compared with the beginning of stereoscopic movies for me. On the contrary, the most interesting point of this book is the subtlety of the treatment (layout and animations) and the coherence within the universe of these books. Animations blend in smoothly with the pictures, which takes out the “pasted artifact” effect. In this work the pictures are not just a background or a terrain, you really feel that they contain something, even that they are hiding things.

These books are composed of texts and pictures, and the animations reveal hidden elements in the pictures, bringing a layer of immersion. This is a subtle experience, the animations offer another vision of the pictures, also when they are gone, you look at the pictures differently, thinking of what they plausibly “contain”. You don’t close it the same way you would a normal book.