Gabriel Borges: Open innovation initiatives [EN]

Gabriel will share the experiences of two different initiatives based on open innovation. One from a group of friends that got tired of not having the international concerts they wanted in their city, and decided to produce them by themselves with the help of social media. The other project comes from Fiat that decided to invite the consumers to help in the design of a concept car. Almost 15 months later, the auto-maker had a new concept model created with the help of 17 thousand people. Both projects were held in Brazil, a nation that is beholding an almost silent digital revolution as result of their current economy arose.