What can the future do for you?
Lift works to identify and anticipate current and emerging usagesof digital technologies through research, events, publications and services.
Sometimes reality surpasses fiction. Really. Yesterday for example. We were sitting in the Bread and butter office, working with Cris on the LIFT material we will bring with us to Seoul. The door rings. An Asian girls shows up at the door, tells us (in english) that she is selling gifts from her country to support her studies. She comes from South Korea.
Earlier that day, Channy had sent me a translated in Korean version of our press release.
What are the odds of having a Korean speaking person knock on your door in Lausanne, Switzerland, the exact same day you get the first ever document in this language in your inbox? This is too good to be true!
Anyway, before she could say much Lan Kyoung Hong was dressed in a LIFT tshirt and reading the press release in front of a camera.
Thanks to her! I think I really need Korean courses now, I barely understood "Geneva" but that's all.
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