Keeping feet on earth

I'm thrilled to discover new trends, share ideas, meet web 7.0 guys at the conference. At the same time, I keep in mind that "normal" people are constantly annoyed by little details that seem rubbish... like the shape of the regular USB plug that doesn't tell (or doesn't tell sufficiently clearly) the users how to plug it.

A poor design hasn't always dramatic consequences (plane crash, nuclear power plant accident, etc.); however it impacts millions or billions of people everyday and participates to the general level of stress, frustation and (thus) social acceptance towards technology.

Millions of users wouldn't have need to fight against their USB cables and keys if their designers had the good idea to observe real users... using their plug prototypes.

Let's keep our feet on earth!
See the video of Sylvain Sauvage, customer experience designer @ Logitech about this issue (in French I'm afraid).