Inspiring and connecting pioneers since 2006

As the new poster goes to print we decided to find a new tag line to define what Lift is, and what it does for us. After an intense brainstorm - and a lot of help from our friend Michèle Laird who is a constant source of inspiration for anything related to letters and words - we came up with:

Lift, inspiring and connecting pioneers since 2006

To quote one of the exchanges we had while working on this: "the tone is simple, catchy, discreet, action-driven in a non-pushy way; It is inclusive, makes people feel good, and emphasizes continuing innovation over a specific domain of competence. It also leaves the Lift format open for evolution".

The "since 2006" is a little bit of a joke, putting in perspective how those technologies that seem to have been here forever (remember life without email?) are in fact still very new.

I hope you like it. If not you will have to wait next year to see it go away, it's being printed as we speak ;D